Expert insights
Are you wondering how to attract the media’s interest? Or perhaps you want to know about the latest marketing trends or how you should approach engaging the community for an upcoming project. Get the latest communications, engagement, marketing and PR insights from our team of seasoned experts.
In the world of venture capital and angel investing, the adage “investors invest in people, not just companies” holds a lot of truth. Investors are not just looking for a groundbreaking business idea; they are looking for a solid leader who can navigate the tumultuous journey from startup to scaleup and beyond. Most founders have an extraordinary vision. But they need to convince investors they also have the leadership, technical skillset and resilience to see it through.
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Every organisation has a story to tell, but some just don’t know how to do it.
It’s important to convey your story in the right way and at the right time as you go about meeting your business objectives and growing your brand.
When you’re pitching a news story to a journalist, it pays not to peeve them off.It sounds obvious but unless you’ve been a news journalist, you’re unlikely to know all the things that can irritate them.
As the fresh financial year takes shape, it’s the perfect time to embrace that classic mantra of ‘new year, new you’. At least when it comes to your LinkedIn presence. Here are six compelling reasons you should revisit and refresh your executive profile to amplify and expand your professional brand.
If you are new to marketing your business, you may think that having a standard website with information pages is enough.But a website alone doesn’t always offer enough information, personality, or authority to truly stand out from the crowd.The truth is your business needs an up-to-date, informative blog that demonstrates your industry knowledge and expertise and keeps prospective customers coming to your website.
Have you heard of Drive to Survive? If not, you’re absolutely missing out! Season 5 of this runaway hit is now available on Netflix, taking viewers behind the scenes to map the twists and turns of life in Formula 1. Not only has it broadened the visibility of the sport generally, it’s also a bit of a crash course (pardon the pun) in public relations techniques.
A picture is worth a thousand words. It may be an old adage, but when it comes to the media it’s never been more relevant. Or true.
As you look to scale up your business, the idea of becoming a ‘thought leader’ is one that should go from a vague concept to a must-do.
Who doesn’t love a good prediction? It seems a good time to look at what 2023 and the future might have in store.
There are myriad elements that factor into finding the right ‘hook’ or newsworthy angle that will guarantee attention.