When it comes to publicity, not all of it is good. But when it comes to crisis management, with forethought, strategy, some emotional intelligence and creativity, smart publicity can lead organisations through trouble to triumph.Here’s what you should know.

You know the conversations, we’ve all had them with colleagues and clients, on coffee breaks, at meetings, at after-work drinks. How is the market? What’s the general feel in the industry? While it may seem like office chit-chat, in these times of ever-escalating cost-of-living pressures and companies’ constant focus on the bottom line, it’s important to recognise there’s power in really knowing your industry, to better serve those within it, and evolve through any challenges.