Expert insights
Are you wondering how to attract the media’s interest? Or perhaps you want to know about the latest marketing trends or how you should approach engaging the community for an upcoming project. Get the latest communications, engagement, marketing and PR insights from our team of seasoned experts.
I have two favourite movies, Rocky and Beaches. Don’t judge me. They’re classics in my book, and I won’t waste time convincing you otherwise. In Beaches, there’s a scene that gets everyone right in the emotional feels. The mum is on the beach (fitting, right?) and her daughter runs over, saying, “Mum, look, we have the same hands.”
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“Relax!” the masseur gently, but firmly, whispers while lodging an elbow somewhere I didn’t know existed. I get a remedial massage every month, and every time I drive my WWE-wannabe masseur crazy by being too tense. And of course, when someone tells you to “relax” that’s the last thing you do.
‘Behaviour change’ is one of the most overused phrases in the creative industry, says Bespoken’s founder and managing director Sarah Morgan.
An authentic community engagement strategy isn’t just a box to tick, it’s the difference between a proposed development the neighbourhood can understand and engage with and one that sparks objections and a stressful public notification period.
Social media optimisation (or SMO) is all about making content easier for algorithms and audiences to organically find. An SMO strategy will ensure everything from your bios, links, keywords, captions and content formats will tell the algorithm who you are and who your target audience is.
Overnight, more than a million Australian teenagers have lost access to their social media accounts. This world-first legislation bans under-16s from the platforms that have shaped youth culture for more than a decade, including TikTok, Instagram, YouTube, Snapchat, Facebook, X, Reddit, Twitch, Threads and Kick.
Writing award submissions can feel overwhelming, a bit like being dropped into a chemistry lab without the formula. But unlike the Breaking Bad protagonist, Walter White, you don’t need to improvise under pressure. With the right steps, the process can be structured, simple, and successful.
One of Queensland’s oldest arts organisations, the Royal Queensland Art Society (RQAS), has partnered with a Brisbane business to modernise how corporates interact with art with the launch of a new satellite gallery.
The most powerful ‘brand’ in a lot of businesses is actually its executives. When CEOs and senior leaders step into the spotlight as credible opinion leaders, they can drive real outcomes.
Insider advice from PR pros who’ve sat on both sides of the inbox. If you’ve ever fired off a media pitch and heard nothing but crickets, you’re not alone. We’ve seen it all and we’ll be the first to tell you that a journalist ignoring you isn’t being rude.