Expert insights

from Gemma Weedon

Have you heard of Drive to Survive? If not, you’re absolutely missing out! Season 5 of this runaway hit is now available on Netflix, taking viewers behind the scenes to map the twists and turns of life in Formula 1. Not only has it broadened the visibility of the sport generally, it’s also a bit of a crash course (pardon the pun) in public relations techniques.

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