Data-led storytelling: Brand awareness and credibility
When you want to tell a powerful story that truly resonates with your target audience, numbers can speak louder than words. In an increasingly data-driven world, an ever-growing number of brands are using figures to craft compelling narratives that drive awareness and build credibility, across avenues ranging from unique media stories to tailored social media campaigns. Here are some important points to consider when creating and telling a story with data.
Losing data and trust: Why you need a cyber crisis communications plan
Cyber crises strike hard, fast and usually without warning, causing instant devastation.
But beyond the initial impact there’s another danger lurking which can hurt you even more in the long run – reputational damage arising from poor communication.
Making your 15 minutes of media fame last longer
Congratulations! You’ve made it into the media by appearing on TV, featuring in a newspaper or having a chat with a well-respected podcast host.
It’s a shot of validation that feels all the better for being earned, and is most definitely worthy of a five-minute bask and a share with your family and friends. But before you rest on your laurels – there’s one more question to ask yourself – what next?
Is TikTok right for your brand?
Once dismissed as a trivial app for teens to share dance videos, TikTok has emerged in recent years as a cultural compass – dictating what’s hot and what’s not in pop culture.
And, unlike other platforms such as X and Facebook, its momentum has never looked like slowing. So, in hearing the success stories of other businesses and brands, it’s only natural to wonder how you can get in on the action (and get everyday people to do your marketing – for free).
Winning a war of words
When it comes to publicity, not all of it is good. But when it comes to crisis management, with forethought, strategy, some emotional intelligence and creativity, smart publicity can lead organisations through trouble to triumph.
Here’s what you should know.
In-house or agency: Which one is right to amplify your brand?
As you build your business empire, there comes a point when you need to up your PR and marketing game. Perhaps you need to employ an expert in this area for the first time or get additional support to execute a campaign to drive awareness about a new service or product
News, views and you. How newsjacking can help to shape your brand’s own Happily Ever After
In today’s media cycle, where news comes hard and fast, evolving 24 hours a day, seven days a week, the potential for newsjacking has never been stronger. But to take advantage of it, you must first understand what it is, when to act, what to say and the situations to avoid.
The year that was
We wish you a happy holiday season, and with our personal thanks to our valued clients, suppliers and referral partners for their support during a year of significant change.
5 tips for making your executives your biggest PR assets in 2024
A unique voice, a focus beyond products, and a strategic investment in executive profiling can have a transformative effect on business growth and help set forward-thinking organisations apart.
Why you must avoid the urge to purge your media and marketing expenditure
Times may be tough, but now is not the time to cut your media and marketing spend.
It may seem like an easy way to make some savings in this difficult economic climate, but it’s a short-sighted move