The year that was

During the past 12 months, as captured in the video below, we’ve undergone a significant transformation of our business, anchored in our rebranding as Bespoken, a marketing, engagement and communications agency with a single-minded focus on creating bankable solutions and strategies for our clients.

We wish you a happy holiday season, and with our personal thanks to our valued clients, suppliers and referral partners for their support during a year of significant change. 

More from the blog

The creation of a ‘villain’ is sometimes the perfect way to create a compelling media hook. This was among the tactics discussed by Bespoken Managing Director Sarah Morgan and Media and Communications Specialist Lisa Chant when they teamed up for a presentation at the second annual Content Summit at the Brisbane Powerhouse. Their topic, ‘Finding the hook others may overlook’, was a fully subscribed session, with many attendees disappointed to miss out. In the spirit of sharing, here’s an extract from the session.
When you want to tell a powerful story that truly resonates with your target audience, numbers can speak louder than words. In an increasingly data-driven world, an ever-growing number of brands are using figures to craft compelling narratives that drive awareness and build credibility, across avenues ranging from unique media stories to tailored social media campaigns. Here are some important points to consider when creating and telling a story with data.
BREAKING NEWS: Brisbane 2032 Olympic and Paralympic Games to include whingeing and whining as a sport…home nation expected to dominate after diabolical levels of negativity. Of course, the above sentence is not true. But let’s be honest, the collective – or loudest - mindset towards Brisbane 2032 has been decidedly “unQueensland-like”.
The creation of a ‘villain’ is sometimes the perfect way to create a compelling media hook. This was among the tactics discussed by Bespoken Managing Director Sarah Morgan and Media and Communications Specialist Lisa Chant when they teamed up for a presentation at the second annual Content Summit at the Brisbane Powerhouse. Their topic, ‘Finding the hook others may overlook’, was a fully subscribed session, with many attendees disappointed to miss out. In the spirit of sharing, here’s an extract from the session.
When you want to tell a powerful story that truly resonates with your target audience, numbers can speak louder than words. In an increasingly data-driven world, an ever-growing number of brands are using figures to craft compelling narratives that drive awareness and build credibility, across avenues ranging from unique media stories to tailored social media campaigns. Here are some important points to consider when creating and telling a story with data.

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