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You always clean your house before you invite someone over, right? The same thing goes for a company seeking capital. By the time you meet with investors, you need your company’s external-facing assets and profile to be professional, conveying your strengths and credibility. This can sometimes be the difference between landing a meeting with an investor in the first place, or missing out. Let’s delve into four marketing and PR essentials in the lead-up to a capital raise.

The creation of a ‘villain’ is sometimes the perfect way to create a compelling media hook. This was among the tactics discussed by Bespoken Managing Director Sarah Morgan and Media and Communications Specialist Lisa Chant when they teamed up for a presentation at the second annual Content Summit at the Brisbane Powerhouse.Their topic, ‘Finding the hook others may overlook’, was a fully subscribed session, with many attendees disappointed to miss out. In the spirit of sharing, here’s an extract from the session.

When you want to tell a powerful story that truly resonates with your target audience, numbers can speak louder than words. In an increasingly data-driven world, an ever-growing number of brands are using figures to craft compelling narratives that drive awareness and build credibility, across avenues ranging from unique media stories to tailored social media campaigns. Here are some important points to consider when creating and telling a story with data.