Cover-More Group

We have worked with our client, global travel insurance provider Cover-More Group, since October 2020. Strategic media was vital for a company reliant on travel when this all but stopped during the COVID pandemic.

Taking the next steps as travel resumed has been key and, much like our client, we prepared for this resumption.

That meant we had stories and infographics pre-prepared and interview subjects ready to go. We had everything planned for the first indication that international travel would return. That required careful monitoring of media so that when Qantas and the Prime Minister made early morning announcements, we moved rapidly to target key journalists and outlets.

As well as coverage for Cover-More Travel Insurance on Seven News, Ten News and the Today Show, the brand featured on every single ABC radio station across the country. Cover-More Group also appeared in mastheads in every state including The Australian and every News Corp newspaper.

We have also worked on positioning Global CEO Cara Morton as a leader in her field and have secured high profile features in The Weekend Australian, in AICD’s Company Director magazine, and in international business masthead Forbes.

The Outcome

Our work has focused on Cover-More Group’s remarkable digital transformation and specialised assistance for all travellers. This has included the creation of videos, a new corporate website, social media, speaker positioning and training as well as ongoing media coverage.

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