BlockTexx, founded by Graham Ross and Adrian Jones, is an incredible Australian business, which converts textile waste into valuable tradable resources. BlockTexx has developed a world first, patent-pending chemical separation process for clothing and textiles and opened Australia’s first dedicated recycling centre for textile waste in Logan in 2022. This world-first facility diverts textile waste from landfill, while creating much-needed jobs and revenue streams in regional Australia.

Bespoken started working with the founders of BlockTexx when it was just a concept and in the start up phase in 2018. Bespoken has been proud to support BlockTexx from the beginning, through strategic media management ensuring they have the right profile within their target audiences. Our level of support has grown as BlockTexx has moved from a start-up to a leading enterprise with both government funding and private investors. 

The Outcome

Our strategic media management has always been aligned to BlockTexx’s business development strategy. We have proudly placed the co-founders in national and international media outlets, read by their target audience, and have locked in regular columns in key industry media. This includes stories in The Australian’s business section, The Courier-Mail, the Australian Financial Review and The Guardian. Our support has seen the two founders internationally recognised as thought leaders on circular economy, textile recycling, manufacturing and future procurement models.

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