Cover-More Group

SCOPE OF SERVICES

We have worked with global travel insurance provider Cover-More Travel Insurance since October 2020. We provide a wide range of services to this client, which keeps our team constantly in touch with the trends and economics of the Australian travel industry.

We have worked on key projects such as employee attraction campaigns and new corporate website projects. We also provide regular monthly services for the company’s global operations, which include:

Blog writing and content creation
Media strategy
Media management
Media releases / media holding statements
Media training
Issues and crisis management planning and response
Communications strategy
Corporate communications
Executive profile research and advisory
Copywriting – speeches, OpEds, presentations
Speaker profiles and securing speaking engagements
Key messages and Q&A, factsheets
Corporate capability statement
Award submissions

CASE STUDY

Our recent work with Cover-More Travel Insurance has focused on communicating the company’s remarkable digital transformation and its commitment to delivering specialised assistance for all travellers. This has included the creation of video content, a new corporate website, social media campaigns, speaker positioning and training, and ongoing media coverage. Articles have appeared in global trade publications, highlighting the operational and service changes driving Cover-More’s evolution.

This work builds on a longstanding partnership that began during one of the company’s most challenging chapters. We supported the announcement of Cover-More’s interim global CEO in 2020 and led crisis communications when the pandemic brought global travel to a halt. With operations in 15 countries, Cover-More was under intense pressure throughout the COVID-19 period.

As international travel began to resume, timing was everything. We had messaging, infographics and interview spokespeople prepared in advance. When Qantas and the Prime Minister made key announcements, we acted immediately, targeting top-tier journalists and outlets to reintroduce Cover-More to the market.

The Outcome

As well as coverage for Cover-More Travel Insurance on Seven News, Ten News and the Today Show, the brand featured on every single ABC radio station across the country. Cover-More Group also appeared in mastheads in every state including The Australian and every News Corp newspaper.

We worked on positioning the Global CEO as a leader in the field and secured high-profile features in The Weekend Australian, in AICD’s Company Director magazine, and in international business masthead Forbes.