Cover-More Group

SCOPE OF SERVICES

We have worked with global travel insurance provider Cover-More Group since October 2020. We provide a wide range of services to this client, which keeps our team constantly in touch with the trends and economics of the Australian travel industry.

We have worked on key projects such as employee attraction campaigns and new corporate website projects. We also provide regular monthly services for the company’s global operations, which include:

Blog writing and content creation
Media strategy
Media management
Media releases / media holding statements
Media training
Issues and crisis management planning and response
Communications strategy
Corporate communications
Executive profile research and advisory
Copywriting – speeches, OpEds, presentations
Speaker profiles and securing speaking engagements
Key messages and Q&A, factsheets
Corporate capability statement
Award submissions

CASE STUDY

We assisted with the announcement of Cover-More’s new interim global CEO in 2020, and soon after we oversaw crisis communications when travel was brought to a stop in Australia. Operating in 15 countries, Cover-More had a particularly tough period during the COVID-19 pandemic.

Taking the next steps as travel resumed was key. We had stories and infographics pre-prepared and interview subjects ready to go. We carefully monitored media so that when Qantas and the Prime Minister made early morning announcements, we moved rapidly to target key journalists and outlets.

The Outcome

As well as coverage for Cover-More Travel Insurance on Seven News, Ten News and the Today Show, the brand featured on every single ABC radio station across the country. Cover-More Group also appeared in mastheads in every state including The Australian and every News Corp newspaper.

We worked on positioning the Global CEO as a leader in the field and secured high-profile features in The Weekend Australian, in AICD’s Company Director magazine, and in international business masthead Forbes.

Our recent work has focused on Cover-More Group’s remarkable digital transformation and specialised assistance for all travellers. This has included the creation of videos, a new corporate website, social media, speaker positioning and training as well as ongoing media coverage. Articles have been placed in global trade magazines, highlighting changes the company is making.