Expert insights

from Bespoken Admin

The creation of a ‘villain’ is sometimes the perfect way to create a compelling media hook. This was among the tactics discussed by Bespoken Managing Director Sarah Morgan and Media and Communications Specialist Lisa Chant when they teamed up for a presentation at the second annual Content Summit at the Brisbane Powerhouse.Their topic, ‘Finding the hook others may overlook’, was a fully subscribed session, with many attendees disappointed to miss out. In the spirit of sharing, here’s an extract from the session.

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