How to find your hook
If you are looking to build a stronger business profile and gain media interest, then find a good hook.
How to work with your PR agency
Hiring a public relations agency is a great way to help your business gain media coverage, increase its brand awareness and more.
How to write a winning media pitch
Effective media pitching can position you and your company as an industry leader and generate positive conversations about your brand.
Want to attract the media’s interest? Here are the secrets to ‘hooking’ a journalist
It may sound cliched, but journalists are always looking for a good story. The secret is to provide a ‘news angle’ to journalists.
If I Google you, what will I find? Why you need to take ownership of your professional brand
I used to sit near a prominent executive recruiter who used to ask this about eight times a day to C-Suite jobseekers.
Don’t pitch these three stories to journalists: a breakdown of what makes media twitch
Helping raise awareness of what actually sparks the interest of newsrooms full of overworked and underpaid journalists.
Why smart branding and marketing is essential to creating extra yield through consumer-driven demand
What makes Australians decide which product to purchase when faced with a decision at retail and food service level?
Does stakeholder engagement help or hinder projects?
Clients often ask us to what extent stakeholder engagement is needed on projects requiring regulatory consent, where stakeholder activism can delay or threaten approvals.