Social media during the silly season

Before you switch off for the silly season, you should take a minute to think about your brand’s social media. You may be tempted to simply stop posting over the break, but there are some benefits to staying active on social media, even if your office is closed.   

Keep the party going  
The one thing all social media platforms have in common is their algorithms reward consistency. This means that if you regularly share content at roughly the same time and frequency each week your content is more likely to reach a larger audience.  

If you have been posting content consistently, failing to show up on your social media channels throughout December or January can undo any gains you have made with the algorithm and reduce your reach when you do return.

Entertain your audience  
As anyone who has recently tried to drive to the Sunshine Coast will tell you, you’re not the only one taking a break. These days more time away from the desk often means more time on a phone – and social media. For businesses, this a great time to reach your audience as they are relaxed and actually have time to read the content you share.  

It’s important to remember that people are on holidays. You should keep your content light and fun – this is a great time to showcase the human side of your brand.  

Play your greatest hits
Sharing content over the summer break doesn’t have to take a lot of time and effort. Don’t be afraid to reshare blog posts or content you have created in the past. This gives your audience the chance to catch up on articles and tips they may have missed during the year. 

You could create a series resharing your top content or encourage people to revisit popular blog posts or timely advice for the new year. You could also have some fun with posts that encourage engagement – like challenging your audience with a series of quiz questions.  

Look after future you
Trust me, you don’t want to be worrying about creating content while polishing off the leftover Christmas trifle. Be kind to your future self by creating your posts in advance and scheduling the posts before you leave the office. Facebook and Instagram posts and stories can be scheduled through Business Suite – while third-party tools like Buffer or Hootsuite will allow you to schedule content for these platforms, as well as LinkedIn and Twitter.  

Appoint a social media lifeguard
Whether you decide to share content over the break or not, it is important that you don’t ignore your social media completely. Make sure that someone is responsible for checking in occasionally to see things are running smoothly and there aren’t any complaints or problems to handle.   

Keeping your social media alive over the holidays takes a little bit of planning and work now, but it can help you start the new year off with an active, engaged audience that will want to hear what you are offering in 2022.  

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