Brisbane-based road safety innovator Arrowes wanted to strategically promote the success of their Automated Cone Truck (ACT). The ACT is a groundbreaking solution designed to reduce the alarming number of fatalities and serious injuries among traffic controllers on Australian roads by automating the deployment of traffic cones during roadworks.
The aim was to highlight the completion of their successful 12-month trial on Melbourne’s multi-billion-dollar Eastern Freeway Upgrades and introduce their revolutionary design nationwide.
We delivered an integrated media and communications strategy to maximise media exposure.
The approach was centred on proactive media outreach and leveraging the successful trial completion as a strong news hook, positioning Arrowes as an innovator in road safety and sparking industry conversations.
Clear and consistent messaging was developed to support all communications, ensuring the value and impact of the ACT was effectively articulated. We coordinated stakeholders, delivered media training and managed media engagement around a high-profile Melbourne event, creating a central moment for coverage.
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Did we mention the coffee is on us?
Brisbane-based road safety innovator Arrowes wanted to strategically promote the success of their Automated Cone Truck (ACT). The ACT is a groundbreaking solution designed to reduce the alarming number of fatalities and serious injuries among traffic controllers on Australian roads by automating the deployment of traffic cones during roadworks.
The aim was to highlight the completion of their successful 12-month trial on Melbourne’s multi-billion-dollar Eastern Freeway Upgrades and introduce their revolutionary design nationwide.
