Seeking to solidify their position as Australia’s leading innovation hub for digital agriculture and agribusiness, the Agtech and Logistics Hub (powered by AgriBusiness Connect) partnered with Bespoken in early 2022. Our focus was to develop a comprehensive marketing and PR strategy to support their rebrand, program launches, and ultimately, foster collaboration within the industry.
Since then, we’ve continued to provide ongoing support through a monthly retainer, ensuring Australian innovators and agribusinesses have the tools and knowledge to grow and commercialise their solutions. Their strategy centred on building an ecosystem where stakeholders could collaborate. To achieve this, we helped establish Agtech and Logistics Hub’s reputation as an innovation hub by showcasing their expertise through educational content and keeping audiences informed about upcoming events and the evolving impact of agtech.
Scope of services
Bespoken were initially engaged to propel their rebrand, positioning, messaging, and launch a suite of programs designed to accelerate the development of agribusiness solutions. We continued to promote and build awareness around these innovation programs by providing ongoing support through a monthly retainer. Our services for Agtech and Logistics Hub include:
- Developing and executing marketing and PR strategies
- Content creation
- Social media management
- EDMs – launched a bi-monthly newsletter called Breaking Ground
- CRM management (Microsoft Dynamic 365)
- Media releases
- Media training
- Executive profiling
- Analytics and reporting
- Copywriting
- Marketing collateral
- Website management
