Expert insights
Are you wondering how to attract the media’s interest? Or perhaps you want to know about the latest marketing trends or how you should approach engaging the community for an upcoming project. Get the latest communications, engagement, marketing and PR insights from our team of seasoned experts.
Female founders in general find it more difficult to secure investment, despite proof of their relative commercial success when compared with male counterparts. There are considerable systemic challenges which need to be addressed, and the solutions will need to be multifaceted.
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Here are the top benefits why working with a PR agency might be the best solution for your business.
Is your story good enough to make someone whip out their credit card and pay for it?
Before you switch off for the silly season, you should take a minute to think about your brand’s social media.
If you are looking to build a stronger business profile and gain media interest, then find a good hook.
Hiring a public relations agency is a great way to help your business gain media coverage, increase its brand awareness and more.
Effective media pitching can position you and your company as an industry leader and generate positive conversations about your brand.
It may sound cliched, but journalists are always looking for a good story. The secret is to provide a ‘news angle’ to journalists.
I used to sit near a prominent executive recruiter who used to ask this about eight times a day to C-Suite jobseekers.
Helping raise awareness of what actually sparks the interest of newsrooms full of overworked and underpaid journalists.