Expert insights
Are you wondering how to attract the media’s interest? Or perhaps you want to know about the latest marketing trends or how you should approach engaging the community for an upcoming project. Get the latest communications, engagement, marketing and PR insights from our team of seasoned experts.
In the world of venture capital and angel investing, the adage “investors invest in people, not just companies” holds a lot of truth. Investors are not just looking for a groundbreaking business idea; they are looking for a solid leader who can navigate the tumultuous journey from startup to scaleup and beyond. Most founders have an extraordinary vision. But they need to convince investors they also have the leadership, technical skillset and resilience to see it through.
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If you are looking to build a stronger business profile and gain media interest, then find a good hook.
Hiring a public relations agency is a great way to help your business gain media coverage, increase its brand awareness and more.
Effective media pitching can position you and your company as an industry leader and generate positive conversations about your brand.
It may sound cliched, but journalists are always looking for a good story. The secret is to provide a ‘news angle’ to journalists.
I used to sit near a prominent executive recruiter who used to ask this about eight times a day to C-Suite jobseekers.
Helping raise awareness of what actually sparks the interest of newsrooms full of overworked and underpaid journalists.
What makes Australians decide which product to purchase when faced with a decision at retail and food service level?
Clients often ask us to what extent stakeholder engagement is needed on projects requiring regulatory consent, where stakeholder activism can delay or threaten approvals.