Expert insights
Are you wondering how to attract the media’s interest? Or perhaps you want to know about the latest marketing trends or how you should approach engaging the community for an upcoming project. Get the latest communications, engagement, marketing and PR insights from our team of seasoned experts.
Female founders in general find it more difficult to secure investment, despite proof of their relative commercial success when compared with male counterparts. There are considerable systemic challenges which need to be addressed, and the solutions will need to be multifaceted.
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As you look to scale up your business, the idea of becoming a ‘thought leader’ is one that should go from a vague concept to a must-do.
Who doesn’t love a good prediction? It seems a good time to look at what 2023 and the future might have in store.
There are myriad elements that factor into finding the right ‘hook’ or newsworthy angle that will guarantee attention.
When you’ve got a story that you think is newsworthy, it can pay to pitch local.
When it comes to pitching a story to journalists, there’s one question we get asked: “Do you have a case study we can interview?”
Anyone who has managed a social media account for a while is familiar with that sense of panic. You need to post something… but what?!?
Journalists don’t like pretty. Journalists want news stories that will interest their viewers or encourage someone to pay to read a story.
As a business you can have all the best procedures in place, but unfortunately no business is immune to a crisis.
While you might have a compelling yarn to tell, your press release may not even be read if you don’t hit send at the right time.