Why local media should be in your PR strategy
When you’ve got a story that you think is newsworthy, it can pay to pitch local.
Why case studies matter
When it comes to pitching a story to journalists, there’s one question we get asked: “Do you have a case study we can interview?”
How to create a content calendar
Anyone who has managed a social media account for a while is familiar with that sense of panic. You need to post something… but what?!?
Don’t make it pretty
Journalists don’t like pretty. Journalists want news stories that will interest their viewers or encourage someone to pay to read a story.
We have a crisis – I need help
As a business you can have all the best procedures in place, but unfortunately no business is immune to a crisis.
How to time your pitch
While you might have a compelling yarn to tell, your press release may not even be read if you don’t hit send at the right time.
The key benefits of working with a PR agency compared to a DIY model
Here are the top benefits why working with a PR agency might be the best solution for your business.
Have I got a story for you
Is your story good enough to make someone whip out their credit card and pay for it?
Social media during the silly season
Before you switch off for the silly season, you should take a minute to think about your brand’s social media.
How to find your hook
If you are looking to build a stronger business profile and gain media interest, then find a good hook.