Making your 15 minutes of media fame last longer
Congratulations! You’ve made it into the media by appearing on TV, featuring in a newspaper or having a chat with a well-respected podcast host.
It’s a shot of validation that feels all the better for being earned, and is most definitely worthy of a five-minute bask and a share with your family and friends. But before you rest on your laurels – there’s one more question to ask yourself – what next?
Is TikTok right for your brand?
Once dismissed as a trivial app for teens to share dance videos, TikTok has emerged in recent years as a cultural compass – dictating what’s hot and what’s not in pop culture.
And, unlike other platforms such as X and Facebook, its momentum has never looked like slowing. So, in hearing the success stories of other businesses and brands, it’s only natural to wonder how you can get in on the action (and get everyday people to do your marketing – for free).
Winning a war of words
When it comes to publicity, not all of it is good. But when it comes to crisis management, with forethought, strategy, some emotional intelligence and creativity, smart publicity can lead organisations through trouble to triumph.
Here’s what you should know.
In-house or agency: Which one is right to amplify your brand?
As you build your business empire, there comes a point when you need to up your PR and marketing game. Perhaps you need to employ an expert in this area for the first time or get additional support to execute a campaign to drive awareness about a new service or product
News, views and you. How newsjacking can help to shape your brand’s own Happily Ever After
In today’s media cycle, where news comes hard and fast, evolving 24 hours a day, seven days a week, the potential for newsjacking has never been stronger. But to take advantage of it, you must first understand what it is, when to act, what to say and the situations to avoid.
The year that was
We wish you a happy holiday season, and with our personal thanks to our valued clients, suppliers and referral partners for their support during a year of significant change.
5 tips for making your executives your biggest PR assets in 2024
A unique voice, a focus beyond products, and a strategic investment in executive profiling can have a transformative effect on business growth and help set forward-thinking organisations apart.
Why you must avoid the urge to purge your media and marketing expenditure
Times may be tough, but now is not the time to cut your media and marketing spend.
It may seem like an easy way to make some savings in this difficult economic climate, but it’s a short-sighted move
The real feel deal – Why it’s important to not only catch your industry’s vibe but help set the tone
You know the conversations, we’ve all had them with colleagues and clients, on coffee breaks, at meetings, at after-work drinks. How is the market? What’s the general feel in the industry? While it may seem like office chit-chat, in these times of ever-escalating cost-of-living pressures and companies’ constant focus on the bottom line, it’s important to recognise there’s power in really knowing your industry, to better serve those within it, and evolve through any challenges.
Why CRMs seemingly always end up messy
If you’re a business owner, you’ll certainly understand the importance of nurturing relationships with your customers. You’ve probably heard the term CRM (Customer Relationship Management) extensively, and how it has great potential to deliver in so many areas. So why do so many businesses – particularly small to medium – end up in strife with an unusable, not fit-for-purpose CRM?