The real feel deal – Why it’s important to not only catch your industry’s vibe but help set the tone
You know the conversations, we’ve all had them with colleagues and clients, on coffee breaks, at meetings, at after-work drinks. How is the market? What’s the general feel in the industry? While it may seem like office chit-chat, in these times of ever-escalating cost-of-living pressures and companies’ constant focus on the bottom line, it’s important to recognise there’s power in really knowing your industry, to better serve those within it, and evolve through any challenges.
Why CRMs seemingly always end up messy
If you’re a business owner, you’ll certainly understand the importance of nurturing relationships with your customers. You’ve probably heard the term CRM (Customer Relationship Management) extensively, and how it has great potential to deliver in so many areas. So why do so many businesses – particularly small to medium – end up in strife with an unusable, not fit-for-purpose CRM?
The signs your organisation’s website is due for a refresh
If done well, your organisation’s website can be your most powerful marketing tool to drive success in the digital age.
The web design and interface make an immediate impression for its users, so when your website appears to be out-of-date or lacks compelling visuals, users may decide they do not trust your business and brand and go elsewhere.
Why your organisation needs a marketing and communications strategy
Every organisation has a story to tell, but some just don’t know how to do it.
It’s important to convey your story in the right way and at the right time as you go about meeting your business objectives and growing your brand.
The pet peeves of journalists
When you’re pitching a news story to a journalist, it pays not to peeve them off.
It sounds obvious but unless you’ve been a news journalist, you’re unlikely to know all the things that can irritate them.
When it comes to executive profiling, it’s time to adopt the mantra of ‘new year, new me’
As the fresh financial year takes shape, it’s the perfect time to embrace that classic mantra of ‘new year, new you’. At least when it comes to your LinkedIn presence. Here are six compelling reasons you should revisit and refresh your executive profile to amplify and expand your professional brand.
A blog on why you need a blog
If you are new to marketing your business, you may think that having a standard website with information pages is enough.
But a website alone doesn’t always offer enough information, personality, or authority to truly stand out from the crowd.
The truth is your business needs an up-to-date, informative blog that demonstrates your industry knowledge and expertise and keeps prospective customers coming to your website.
Navigating media relations at high-speed
Have you heard of Drive to Survive? If not, you’re absolutely missing out! Season 5 of this runaway hit is now available on Netflix, taking viewers behind the scenes to map the twists and turns of life in Formula 1. Not only has it broadened the visibility of the sport generally, it’s also a bit of a crash course (pardon the pun) in public relations techniques.
Why great visuals are essential for PR payoff
A picture is worth a thousand words. It may be an old adage, but when it comes to the media it’s never been more relevant. Or true.
How to become a thought leader – and boost your bottom line
As you look to scale up your business, the idea of becoming a ‘thought leader’ is one that should go from a vague concept to a must-do.