Scope of services
Bespoken proudly partnered with Brisbane-based road safety innovator Arrowes to strategically promote the success of their Automated Cone Truck (ACT). The ACT is a groundbreaking solution designed to reduce the alarming number of fatalities and serious injuries among traffic controllers on Australian roads by automating the deployment of traffic cones during roadworks.
Arrowes engaged Bespoken at the completion of a highly successful 12-month trial with Melbourne’s multi-billion-dollar Eastern Freeway Upgrades.
Bespoken’s role included:
- Providing tailored media training to Executive Director Lea Ea and key spokespeople to enhance their ability to communicate Arrowes’ impact effectively
- Organising media attendance at a high-profile publicity event for Arrowes in Melbourne
- Coordinating all stakeholders for the event
- Drafting all key messages and scripts for the event
- Managing the videographer and photographer for the day to create strong media friendly assets
- Securing interviews with key stakeholders
- Generating extensive press coverage (see below).
- By implementing a strategic media approach, we ensured Arrowes received maximum exposure and that their key messages reached target audiences.
Bespoken’s services included:
- Event management
- Media strategy
- Media training
- Media release writing
- Corporate communications – scripts and key messages
- Media relations
- Social media
