The most powerful ‘brand’ in a lot of businesses is actually its executives.
When CEOs and senior leaders step into the spotlight as credible opinion leaders, they can drive real outcomes.
From influencing investor confidence to shaping industry conversations, visible and well-positioned leaders become magnets for opportunity. Executive profiling isn’t a vanity move; it’s a strategic lever for business growth.
Here’s how to build an executive profile that positions your key people as trusted opinion leaders.
- Define your personal brand
First rule of personal branding: Your unique personality and expertise needs to come through. Before launching a thought leadership platform, it’s essential to define the issues you want to be known for, and the tone of voice you will consistently use. - Say something new, and say it well
We’re all getting a touch of LinkedIn fatigue, thanks to reading way too many clichéd posts. So, whether you are addressing industry challenges or offering a fresh take on market trends, the goal for a thought leader is to present a unique perspective that sets you apart. Don’t copy content or ideas from others – it will show. - Master the art of delivery
Your profile needs to be built through social media – possibly with the use of video, as well as traditional media and speaking engagements. It goes without saying that across these channels, executives must be confident communicators. Media training or presentation skills coaching with a corporate communications professional helps refine delivery, ensuring your key messages are conveyed naturally and effectively. - Build visibility
Develop a comprehensive campaign that includes media outreach, op-eds, event participation, webinars (if applicable) and social media engagement. LinkedIn is obviously a particularly important platform for opinion leadership in the corporate world. Use timely news hooks and data to connect executive insights to current trends. Leverage company-owned channels to share blog posts, videos, and other content that highlights the executive’s voice and vision. - Stay engaged
Becoming an opinion leader is a long-term commitment. As your reputation grows, media outlets and industry peers will begin seeking out your perspective. Until then, continue identifying strategic opportunities to share your insights.
When done well, executive profiling and opinion leadership are a powerful tool for business growth, extending influence far beyond the boardroom.
Is your executive team ready for opinion leadership? Our dedicated team specialises in professional branding, corporate communications, and strategic visibility campaigns.
Get in touch today to discover how we can help your leaders build lasting impact.
