When it comes to publicity, not all of it is good. But when it comes to crisis management, with forethought, strategy, some emotional intelligence and creativity, smart publicity can lead organisations through trouble to triumph.Here’s what you should know.

As you build your business empire, there comes a point when you need to up your PR and marketing game. Perhaps you need to employ an expert in this area for the first time or get additional support to execute a campaign to drive awareness about a new service or product

In today’s media cycle, where news comes hard and fast, evolving 24 hours a day, seven days a week, the potential for newsjacking has never been stronger. But to take advantage of it, you must first understand what it is, when to act, what to say and the situations to avoid.

We wish you a happy holiday season, and with our personal thanks to our valued clients, suppliers and referral partners for their support during a year of significant change.

A unique voice, a focus beyond products, and a strategic investment in executive profiling can have a transformative effect on business growth and help set forward-thinking organisations apart.

Times may be tough, but now is not the time to cut your media and marketing spend. It may seem like an easy way to make some savings in this difficult economic climate, but it’s a short-sighted move

You know the conversations, we’ve all had them with colleagues and clients, on coffee breaks, at meetings, at after-work drinks. How is the market? What’s the general feel in the industry? While it may seem like office chit-chat, in these times of ever-escalating cost-of-living pressures and companies’ constant focus on the bottom line, it’s important to recognise there’s power in really knowing your industry, to better serve those within it, and evolve through any challenges.

If you’re a business owner, you’ll certainly understand the importance of nurturing relationships with your customers. You’ve probably heard the term CRM (Customer Relationship Management) extensively, and how it has great potential to deliver in so many areas. So why do so many businesses - particularly small to medium - end up in strife with an unusable, not fit-for-purpose CRM?

If done well, your organisation’s website can be your most powerful marketing tool to drive success in the digital age.The web design and interface make an immediate impression for its users, so when your website appears to be out-of-date or lacks compelling visuals, users may decide they do not trust your business and brand and go elsewhere.