The foundation for stronger, and results-led marketing
Your marketing has a story to tell, and one of the first steps in understanding that story is gaining clarity on how your strategy is performing through a marketing audit.
An audit gives you the insight you need to uncover what is working, what is not, and why.
We lift the bonnet to look at your data, creative, content and customer journey to identify the areas creating impact, and the areas that need more attention or investment.
Whether you want to strengthen brand awareness, improve engagement, increase conversions or streamline your overall approach, a marketing audit is the first step to sharpening and supporting decisions that lead to measurable results.
What is a marketing audit?
Our marketing audit gives you a clear, independent view of how your marketing performs across key customer touchpoints, such as your website, social media channels, collateral, sponsorship arrangements and email marketing to name a few.
We identify what is working in your current strategy, what could be improved on, and what to do next, delivering a concise, actionable roadmap that reduces wasted spend, aligns every channel with your goals, and reflects the needs of your business, sector and audience.
What’s included in your marketing audit
Each marketing audit combines strategic insight with practical recommendations to guide your next steps, including:
Situation analysis
A snapshot of your current marketing landscape, including audience engagement, brand visibility and overall performance.
Channel review
We examine:
- Website structure, interface, user experience (UX) and SEO health
- Organic social media strategy and engagement
- Email marketing and CRM activity
- Existing marketing collateral, including merchandise
- All customer touchpoints
- Brand consistency across channels and platforms
- Messaging
- Existing sponsorship arrangements and partnerships
And ensure it marries with the overall business strategy and plan.
Market and competitor analysis
We benchmark your marketing presence against competitors and highlight emerging trends relevant to your industry. We also assess current trends shaping your industry to ensure your strategy stays relevant and future focused.
Mapping new opportunities
We translate your business’ strengths and challenges into clear opportunities for growth, creating a clear baseline for where to push harder, fix gaps, and focus effort for the greatest return.
Recommendations and roadmap
You will receive a bespoke and personalised plan with short- and long-term actions, delivered in a detailed report.
Why do you need a marketing audit?
Our marketing audits move you from guesswork to growth. You will gain:
- Clarity – a complete picture of your current marketing performance
- Direction – evidence-based recommendations on how to streamline efficiencies and sharpen results
- Confidence – insight from senior marketing and communications specialists who understand both strategy and creative execution
- Focus – We don’t just do metrics. We interpret what they mean for your business, your audience and your goals, and provide a roadmap built for impact and growth
FAQs
Why do I need a marketing audit if I already have a strategy?
Even strong strategies drift over time. A marketing audit shows if your current activity still supports your goals or if resources should focus elsewhere.
How can a marketing audit benefit my business?
You will uncover hidden inefficiencies, benchmark against competitors and gain fresh insight into audience behaviour. It is a fast way to make data-driven marketing decisions.
What’s included in a Bespoken marketing audit?
Each audit includes a review of your website, SEO, social channels, email marketing, creative assets and campaigns, as well as competitor benchmarking, mapping new opportunities and a prioritised action plan.
What do I get at the end of the audit?
You will receive a full report and a practical roadmap outlining where to focus next for measurable growth.
Will you help us implement the recommendations?
Absolutely. Many clients move straight into our Marketing Strategy Workshop or seek ongoing support to bring the plan to life.
How do I know if I need a marketing audit?
If performance has plateaued, your audience has evolved, or you have recently rebranded or expanded your service offering, it is time for an audit.
Ready to see your marketing clearly?
Discover the clarity and confidence that comes with a marketing audit designed to reveal real opportunities for growth.