2023 trend predictions

Who doesn’t love a good prediction? It seems a good time to look at what 2023 and the future might have in store.

Why case studies matter

When it comes to pitching a story to journalists, there’s one question we get asked: “Do you have a case study we can interview?”  

How to create a content calendar

Anyone who has managed a social media account for a while is familiar with that sense of panic. You need to post something… but what?!? 

Don’t make it pretty

Journalists don’t like pretty. Journalists want news stories that will interest their viewers or encourage someone to pay to read a story.

How to time your pitch

While you might have a compelling yarn to tell, your press release may not even be read if you don’t hit send at the right time.