Convey your message to the media - with confidence
In today’s media landscape, where reputations can literally be made – or broken – in a matter of seconds, media training is crucial, whether you’re seeking proactive opportunities or being sought for news commentary.
You don’t want your media interview to be memorable because you said the wrong thing, stared blankly at the camera following a pointed question or fidgeted uncontrollably.
With decades of experience in newsrooms across the country, our team of communications specialists can equip you with the skills to deliver engaging media interviews and interactions befitting your brand.
Our media training sessions will help you present in a genuine and approachable manner, whether you’re a seasoned media spokesperson, a CEO or other C-suite executive, or a complete novice preparing for your first media interviews.
As former journalists who are highly skilled in proactive media and crisis communications, we can anticipate the questions you will most likely be asked and sharpen your speaking skills and workshop your messaging so you say all the right things – with confidence.
Why is media training important?
Media training is essential for anyone whose role or brand has, or is likely to soon have, a public profile.
Whether you’re an executive, industry expert, spokesperson for an organisation, business owner or even a founder, it’s important to nail your media interviews and communications.
Getting in front of the media – whether that’s TV, radio, print or online – represents a money-can’t-buy opportunity to enhance public awareness about your brand, and strengthen your connections with customers, stakeholders, partners, potential investors and employees. Media training will ensure your messaging is on point, and you deliver great grabs to ensure your story has the best possible chance for publication.
While media interviews are generally a great opportunity to secure positive profiling, they aren’t without risk. Media appearances can be intimidating, particularly if you or your organisation are in a middle of crisis. And the unfortunate reality is that a single misstep while dealing with a journalist can lead to lasting brand damage.
Media training equips you with the skills to shape the narrative to effectively convey your message, handle tough questions and topics, and get you seen and heard in media on a more regular basis.
What to expect from media training
We simulate media interviews by putting you in front of a live-action video camera and probing you with all the questions a journalist is likely to ask.
Our media training sessions show you how to use the right words, tone and body language to deliver a compelling interview that is on brand, on message and, just as importantly, delivers on what a journalist needs
We’ll explain how to navigate tricky questions and, crucially, give you the confidence to shine during media interviews – even when you’re being grilled.
Our team of highly experienced former journalists specialise in delivering media training. This includes not only media training for executives and crisis communications training, but also scaleup founders preparing for a cap raise and others preparing for their first media interviews and engagement.
Work with us
Don’t stress about media interviews and opportunities. For a tailored training session, get in touch with us today.